Okay.I.S.S.I.N.G. Burberry and Google have teamed up for a romantic and revolutionary new undertaking, Burberry Kisses. The initiative makes use of new expertise to permit customers to seize and ship a kiss to anybody on this planet, utilizing their telephone or internet cam.
To get technical, the undertaking is a part of Google’s Artwork, Copy & Code initiative – which goals to “humanise expertise” by means of emotive digital experiences – taking the lip contact out of your actual life kiss and reworking it right into a digital kiss print which seals a digital letter. The letter can then be despatched to anybody of your selecting.
“Burberry Kisses started with the thought of giving expertise a little bit of coronary heart and soul, and utilizing it to unite the Burberry household internationally – by telling a narrative that makes the digital private,” explains Burberry chief inventive officer Christopher Bailey. “We’re continually serious about how we translate the emotion of what we create and expertise in the actual world into the digital house, whether or not that is capturing the power and pleasure of a dwell gig, the hum and buzz of anticipation earlier than a runway present, or simply the sensation you get whenever you pull in your trench coat on a wet morning.”
Sound sophisticated? It isn’t. Merely head to kisses.burberry.com, plant a kiss in your telephone display and watch it rework right into a digital kiss print. You then have the choice to pick out the lipstick shade (from Burberry’s newest magnificence assortment, clearly), then ship it – full with a message – to somebody you like. As soon as despatched, watch as your kiss is transported from wherever you’re on this planet, to wherever on this planet your recipient is – by means of 3-D metropolis skylines, utilizing Google Earth applied sciences – finally touchdown of their inbox. An interactive map permits you to view and monitor all of the Burberry Kisses being delivered all through the world.
Ship a kiss now at kisses.burberry.com. xx
Learn extra: Burberry Prorsum Autumn/Winter 2013 Prepared-To-Put on