ChapStick – Wikipedia

ChapStick is a model title of lip balm manufactured by GlaxoSmithKline Client Healthcare and utilized in many international locations worldwide. It’s supposed to assist deal with and forestall chapped lips, therefore the title. Many sorts additionally embody sunscreen in an effort to forestall sunburn.

Attributable to its reputation, the time period has turn out to be a genericized trademark. It popularly refers to any lip balm contained in a lipstick-style tube and utilized in the identical method as lipstick. Nevertheless, the time period continues to be a registered trademark, with rights completely owned by GlaxoSmithKline.

Its principal opponents within the US, Carmex and Blistex, additionally use the favored lipstick-style tube for his or her lip balm merchandise. In Iceland and in the UK, the product’s principal competitor is Lypsyl, made by Novartis Client Well being and distributed in comparable packaging to ChapStick.

Historical past[edit]

ChapStick Traditional Authentic lip balm

Within the early 1880s, Charles Browne Fleet,[1] a doctor and pharmacological thinker from Lynchburg, Virginia, invented ChapStick as a lip balm product. The handmade product, which resembled a wickless candle wrapped in tin foil, was offered domestically, and didn’t have a lot success.[2]

In 1912, John Morton, additionally a Lynchburg resident, purchased the rights to the product for 5 {dollars}. Of their kitchen, Mrs. Morton melted the pink ChapStick combination, cooled it, and lower it into sticks. Their profitable gross sales had been used to discovered the Morton Manufacturing Company.[2]

In 1935, Frank Wright, Jr., a industrial artist from Lynchburg, Virginia, was commissioned to design the CHET ChapStick brand that’s nonetheless in use at the moment. He was paid a one-off price of $15.[2]

In 1963, The A.H. Robins Firm acquired ChapStick from Morton Manufacturing Company. At the moment, solely ChapStick Lip Balm common stick was being marketed to shoppers; subsequently, many extra varieties have been launched. This consists of ChapStick 4 flavored sticks in 1971, ChapStick Sunblock 15

in 1981, ChapStick Petroleum Jelly Plus in 1985, and ChapStick Medicated in 1992.

Robins was bought by American House Merchandise (AHP) in 1988.[3] AHP later modified its title to Wyeth. ChapStick was a Wyeth product till 2009, when Wyeth was acquired by Pfizer. Pfizer offered the manufacturing facility in Richmond, Virginia, on October 3, 2011, to Fareva Richmond, who now manufactures and packages ChapStick for Pfizer.[4] In 2019, GlaxoSmithKline Client Healthcare acquired ChapStick from Pfizer.

Composition[edit]

Elements generally embody camphor, beeswax, menthol, petrolatum, phenol, vitamin E, aloe and oxybenzone.[5] Nevertheless, there are numerous variants of ChapStick, every with its personal composition.

The complete record of elements in a regular-flavored ChapStick is:

arachidyl propionate, camphor, carnauba wax, cetyl alcohol, D&C crimson no. 6 barium lake, FD&C yellow no. 5 aluminum lake, perfume, isopropyl lanolate, isopropyl myristate, lanolin, gentle mineral oil, methylparaben, octyldodecanol, oleyl alcohol, paraffin, phenyl trimethicone, propylparaben, titanium dioxide, white wax, propanol.[6] Its internet weight is normally four grams (0.14 oz).

When manufactured by Wyeth, Chapstick contained no parabens.

ChapStick capabilities as each a sunscreen, accessible with SPFs as excessive as 50, and a pores and skin lubricant to assist forestall and defend chafed, chapped, sunburned, cracked, and windburned lips. “Medicated” varieties additionally comprise analgesics to alleviate sore lips.

Advertising and marketing[edit]

ChapStick is usually accessible in particular flavors developed in reference to advertising and marketing companions reminiscent of Disney (as in cross-promotions with Winnie the Pooh or the film Vehicles) or with charitable causes reminiscent of breast most cancers consciousness, during which 30¢ is donated for every stick offered (as within the Susan G. Komen Pink Pack). The Flava-Craze line is marketed to preteens and younger teenagers, with colourful applicators and “enjoyable” flavors reminiscent of Grape Craze and Blue Crazeberry.

US Olympic skier Suzy Chaffee starred in ChapStick tv commercials during which she dubbed herself “Suzy ChapStick”. One other very well-known ChapStick commercial consists of basketball legend Julius Erving (generally often called Dr. J) naming himself Dr. ChapStick and telling younger youngsters in regards to the nice issues that ChapStick can do.[7]

Diana Golden, a U.S. Olympic Gold medal successful skier and the 1988 Ski Racing Journal and United States Olympic Committee feminine skier of the 12 months, was additionally a spokesperson for ChapStick.[8] Former ski racer Picabo Avenue, for a time, was seen on tv commercials as one of many firm’s endorsers.[9]

References[edit]

Exterior hyperlinks[edit]

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