Colleen Ballinger Launches Her Own Miranda Sings-Inspired ‘Lipstik’ Brand

Given the inordinate quantity of influencer-fronted magnificence launches that proliferate on YouTube, it appears solely inevitable that Miranda Sings — whose smeary pink lips have develop into one thing of an iconic look — would get in on the motion.

The character creation by YouTuber Colleen Ballinger is beloved as a lot for her delusions of grandeur as her distinctive model selections, together with severely-parted hair, sweatpants, and hastily-applied lipstick. And right now, followers who wish to emulate Sings’ signature make-up look can accomplish that extra seamlessly. Ballinger has created her personal lipstick line known as Miranda Sings Lipstik. At launch, the lipsticks can be found in two shades: Miranda Purple and Daisy Mae (which is a extra muted nude berry — a shade that Ballinger says she wears day by day). Each are priced at $18, and can be found on the market on a devoted web site.

“Individuals have been telling me to make a Miranda lipstick since I began the character,” Ballinger mentioned in an announcement video (beneath), including that she has been speaking to potential enterprise companions concerning the enterprise for years. She provides that she selected to not staff up with a serious make-up model, and as an alternative opted to go the impartial route, which is “scary.” Whereas it’s unclear who precisely Ballinger’s accomplice within the enterprise is, her web site mentions an LLC named Sydney Vaughn.

Each formulation are long-wearing, full protection, and cruelty free. And Ballinger, who’s presently pregnant along with her first little one, says the Miranda Purple shade is the exact hue that she wears in her movies — making it good for followers who wish to gown up because the egotistical, gramatically-challenged diva for Halloween.

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