After turning into the stuff of obsession, because of its daring eye shadows, killer collabs and nearly too-good-to-be-true affordability, ColourPop has simply introduced a brand new product it is calling the “holy grail” of make-up launches.
The inexpensive make-up model is upping its lip sport with the launch of Lux Lipstick — its first foray into bullet lipsticks, which is able to be a part of its already spectacular lineup of lip merchandise.
“ColourPop’s mission is to redefine luxurious magnificence. And this 12 months we’re kicking off by tackling the holy grail of make-up merchandise,” ColourPop co-founder and president Laura Nelson says in a video saying the model’s new child.
For younger magnificence manufacturers like ColourPop, every new product is a foray into uncharted territory; making a watch shadow is completely completely different from perfecting a brand new lipstick components. As such, ColourPop took its newest launch severely, going again to the drafting board to get it proper. “We checked out each ingredient, each shade, each end, to depart no stone unturned, to actually develop what we imagine is a lipstick that may redefine what luxurious magnificence is on this house,” Nelson explains. In different phrases, you may count on this lipstick to be as rattling good to your lips as it’s to your pockets.
ColourPop has a observe report of swoon-worthy lip coloration launches. At the moment, it has lip glosses, liquid lipsticks, lip pencils, and matte formulation to spherical out their choices. We’re betting the brand new Lux Lipstick will not disappoint both.
Try this behind-the-scenes video for a have a look at how the brand new Lux Lipsticks are made.
These lipsticks will launch with 23 shades on ColourPop’s web site on January 31st and can price $7 every.
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