EOS CRYSTAL LIP BALM + THAT LAWSUIT AFTERMATH

We talk to EOS's Executive VP of Research & Development about the new Crystal Lip Balm formula, company protocols and that 2016 class-action lawsuit against the brand

EOS Crystal Lip Balm is a giant debut for the cult-favourite model proper this minute, nevertheless it’s not the one information: EOS has modified two of its current, in style sphere formulation and revamped its pegboard packaging too. As nicely, throughout a current NYC go to, I snagged some interview time with Mike Wong, the corporate’s government VP of analysis and growth. We spoke in regards to the new launch, the challenges in working with pure components, and the protocols in place in case of consumer-reaction points like people who led to that 2016 class-action lawsuit towards EOS.

eos crystal lip balm: the idea

In response to some client suggestions disclosing a dislike of waxy lip balms – see Liza? It isn’t simply me! – EOS determined to create a wax-free method that would supply vital softening advantages with no rubbery eraser-across-the-lips texture.

Two years of growth later, EOS Crystal Lip Balm ($7.99 CAD at drugstores and $4.99 USD at ulta.com) is making its debut. In packaging loosely evocative of a prism, EOS Crystal hits retailers in Canada and the USA by the top of this month; it is also out there (oops, offered out!) to US followers on the model web site.

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