The journey to turning into the most important Black-owned cosmetics firm on the earth started when Johnson observed fashions, within the Ebony Style Honest Present have been mixing foundations to create the appropriate mix to match their hues. Initially she approached current cosmetics firms and urged them to create a line to satisfy the precise wants of girls of shade. Sadly, this request was met with nice resistance.
Mrs. Johnson and her late husband John H. Johnson, writer of Ebony and Jet journal, went to a personal lab that developed formulation out of the mixtures the fashions created. After efficiently making use of this make-up on the fashions within the style present, the Johnsons produced The Capsule Assortment, a mail-order package deal in 1969. Based mostly on the overwhelming response, it was clear there was a requirement for a Black cosmetics line.
Style Honest Cosmetics was born in 1973, named after the style present that impressed it. With its female pink packaging and a variety of shades, Style Honest Cosmetics was strategically marketed in high-end shops. The road continued to increase by introducing skincare, perfume and hair care merchandise that addressed Black ladies’s wants.
A trusted model by many, Style Honest Cosmetics stays deeply rooted within the African-American expertise. The road could be present in effective shops throughout the USA in addition to in Canada, UK, France, Africa and the Caribbean.
In 2008, the model launched into a makeover by introducing a brand new brand, extra fashionable, modern packaging and a wider vary of shades. The model’s focus stays devoted to providing merchandise, providers and schooling that handle the distinctive complexion wants for ladies of shade.
Virtually 40 years after the primary counter opened, Style Honest Cosmetics continues to pursue it’s imaginative and prescient to turn into the preeminent world firm that ladies of shade belief to assist them appear and feel lovely.