Jamie Genevieve Launches Her Own Makeup Brand Vieve

For those who’re one of many 1.four million individuals who comply with make-up artist and wonder icon Jamie Genevieve, you may have fallen in love along with her down-to-earth angle in addition to her magnificence experience and love watching her weekly vlogs and addictive make-up tutorials, noting down each one in every of her insider hacks.

Having educated as a make-up artist and earned her stripes on the sweetness counters of Estée Lauder, Jamie at all times fashioned a deep connection along with her purchasers, who later grew into her huge on-line following. “I’ve at all times beloved listening to folks’s distinctive relationship with magnificence in addition to how good merchandise can enhance their confidence,” she says. “It simply exhibits the optimistic affect make-up can have.”

It is these very conversations which first sparked Jamie’s want to create her personal model. “I may hear that folks weren’t getting every thing they wanted when it got here to make-up,” she says. “There was nothing that was each straightforward and excessive efficiency. That is after I knew I needed to create Vieve.”

Vieve launches with The Necessities Assortment – a curated vary of 100% vegan make-up necessities. Nevertheless, you will not see any of the same old suspects in there. Whereas most individuals would rely mascara and concealer amongst their desert island merchandise, Jamie has a distinct concept. “On the very begin of improvement I requested myself; ‘What merchandise do I exploit each single day?’ and, ‘What merchandise make me really feel my very best after I exploit them?’. The gathering consists of a hero eyeshadow palette, a pressed highlighter powder, and a variety of impartial lip pencils and matte lipsticks. “You may create so many various appears to be like. They’re so versatile but so easy.”

Vieve The Important Palette comprises seven matte eye shadows and three shimmers in a variety of impartial but on-trend colors, starting from comfortable browns to glistening gold to burnt orange. There’s additionally a densely pigmented black shade which can be utilized for a dramatic smoky eye or else a exact liner relying on the comb used. “It is the proper eye palette for day by day. You are able to do a brilliant speedy look or spend time getting probably the most intricate eye with these shades.”

Then, there’s the highlighters. Three shades of pure, unadulterated glow from Bijou, a champagne shade, to Holy Stylish, a peachy gold, to Riches, a scrumptious radiant caramel. “Highlighter is an on a regular basis important for me. I believe it is the of entirety to each look – I like to consider it as jewelry for the face.”

Lastly, there’s the lip class, which pay hommage to Jamie’s signature Nineties type. “Lipliner is simply such a transformative product.” she says. The Fashionable Lip Liner is creamy but long-wearing, and is available in a variety of flattering brown tones to go well with each lip tone. “The feel of those is so comfortable and blendable and I like to put the lipstick first after which the liner and watch the best way they only soften collectively to create probably the most stunning texture.”

The Fashionable Matte Lipstick is precisely because it says – 5 shades of nude, matte lipstick with a contemporary twist in that it is by no means flat or flaky. “They’re actually wearable and complex,” says Jamie.

We’ve a sneaky suspicion the vary goes be an on the spot sell-out, so be sure to head over to Vieve to get your palms on probably the most coveted make-up assortment out there.

Instagram powerhouse, Jamie Genevieve, shares her genius magnificence ideas and secrets and techniques to social media success


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