Why Jeffree Star’s Makeup Palette May Be Your New Cult Favorite

Jeffree Star, for the uninitiated, is hard to pin down: His throwback MySpace origins earned him a fervent following for his punk-pop electronica, his androgynous, candy-colored hair and make-up, and his splendidly in-your-face cross-dressing queerness. “I knew I used to be homosexual, since like fifth grade,” he informed LA Weekly again in 2007, when his personal make-up line was only a glimmer in his glitter-dusted eye.

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He’d launch Jeffree Star Cosmetics with a bang in 2014 — after releasing his studio LP “Magnificence Killer” (“If I can’t be lovely, I’d moderately simply die,” it begins out); getting tatted by Kat Von D; attempting out gigs as a MAC salesperson, Kelly Osbourne’s make-up artist, and a mannequin; and kicking off a YouTube channel that’s made him a bona fide beauty-tutorial star each there and on Instagram, the place he’s received 1.four million devotees.

Make-up, in any case, appears to be the place Star’s coronary heart lies — his mother was a mannequin, he’s famous, and he started sneaking into her make-up bag in his adolescence when she went off to work. “I lastly satisfied my mother to let me put on make-up to highschool in junior excessive,” he informed LA Weekly. Good factor, too, because it appears to have unleashed an artist and, subsequently, legions of followers who’ve been recognized to purchase out his new lip merchandise in 20 minutes flat.

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“Liquid lipstick junkies know that Jeffree Star’s Velour Liquid Lipsticks is principally the head of cool, under-the-radar but nonetheless one way or the other cult-favorite merchandise,” gushed the Gloss this week.

And now, based on a Wednesday Instagram tease, his firm is making a foray into eye shadow, with a palette set for a Could launch.

“Our first ever eyeshadow palette shall be launching MAY 25TH!!!! We’re SO excited to lastly announce this!!!!!” famous the caption. “The palette is known as BEAUTY KILLER™ 10 jaw-dropping shades! Vegan. Cruelty-free. HIGHLY pigmented. Sneak peeks and movies coming quickly!!”

Bustle’s magnificence author instantly famous, “I’m fairly positive that I’m already in love with it.”

Star hasn’t provided any visuals but past the Smartees-pink exterior, however we’ve gathered a few of his finest Instagram seems to be for an concept of what’s doubtless in retailer. Maintain onto your wigs, individuals.

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