Why Kat Von D Is Discontinuing Her Lipstick Named After Jeffree Star

WEST HOLLYWOOD, CA – FEBRUARY 02: Jeffree Star and Kat Von D attends Sephora’s VIP preview occasion for Kat Von D’s New American Magnificence artwork present at Wonderland Gallery on February 2, 2012 in West Hollywood, California. (Picture by John Sciulli/Getty Pictures For Sephora)Getty Pictures For Sephora

Replace July 21, 2016: Jeffree Star mentioned a video response to Kat Von D was coming, and he saved his phrase. This is what he has to say in regards to the allegations Von D made.

This story was initially printed on July 19, 2016 at 2 P.M.

One of many issues we love most in regards to the on-line magnificence group is how tight-knit it’s—particularly among the many community of influencers and make-up artists. Regardless that many are beginning their very own strains and filming related tutorials, the encouragement amongst them is uplifting; they will sing praises for brand spanking new launches, even fly midway throughout the nation to cheers their on-screen mates IRL. (For instance, on the launch for Jaclyn Hill’s new Becca palette, it was like a who’s who of YouTubers there—we noticed Manny Gutierrez, Bretman Rock, and Patrick Starr, to solely identify a couple of.)

And—up till this level—there isn’t any friendship we may consider that encompassed #targets greater than Kat Von D and Jeffree Star’s. The 2 mates go approach again to 2011, earlier than Instagram magnificence was even a factor, once they appeared on the fact present L.A. ink collectively. Von D is the artist behind most of Star’s ink, and he or she even named a lipstick (“Jeffree,” a scorching pink shade) after him. Since then, the 2 have had a meteoric rise into the wonder world. Who hasn’t lusted after one in all Kat’s lipsticks or Jeffree’s highlighters?

So it was a shocker when Von D introduced on her Fb web page final evening that she needs to “disassociate” herself from Star, resulting from his “inappropriate habits.” (In case you comply with his social media pages, you recognize he is not shy to name out issues he disagrees with. “Bullying” some have referred to as it. Earlier this 12 months he made headlines for talking out towards Kylie Jenner’s make-up line as a result of it had a batch of faulty lipstick wands.)

Von D went on to say she will be able to “not maintain [her] tongue” and that “through the years, lots of you have been launched to Jeffree via me, and regardless when you selected to proceed to comply with him or not, I simply want to disassociate myself from him and his model from this level on. I plan on posting a video rationalization as to why I felt compelled to make such a press release.” She apologized for “his negativity” after which introduced she’s planning to discontinue the lipstick she made in honor of him. “With a heavy coronary heart, I will probably be pulling the shade ‘Jeffree’ from my assortment,” she wrote. “Sending additional like to everybody on the market.”

Star responded to Von D’s message on Twitter, noting the message comes after the 2 have had some tensions and have not talked in a couple of months. He additionally hinted {that a} video explaining his facet of the very public breakup will probably be coming quickly.

Breakups are arduous—good friend breakups are more durable. We’re bummed to see one we admired come to this.

Replace, 4:45 P.M.: Von D delivered on her promise to share a video detailing why she’s chopping ties with Star. You may watch the 14-minute clip in its entirety—wherein she accuses Star of bullying followers and different manufacturers, in addition to alleges that he skipped out on paying an artist for serving to him design his model packaging—beneath.

Star responded in a collection of tweets, and in addition informed PopSugar that he wouldn’t be responding to any media inquiries.

Watch Beyoncé’s Make-up Artist Present Create a Fierce Smoky Eye:


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