Will it really last for 10 hours?

Present me a lady who can hold her lip colour on longer than an hour and I will present you the contract she made with the satan.

OK, wonderful, possibly she simply is aware of the key to long-lasting make-up, however after a lifetime of reapplications and bare-lipped disappointment, I’ve to consider there’s another sorcery concerned.

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That is why, once I heard a few new lip stain that guarantees to final for a whopping 10(!) hours, I used to be intrigued — and in addition fairly skeptical. I imply, it normally takes me about 15 minutes to lose, ingest or wipe away no matter balm I’ve slathered on my lips. A full 10 hours of consuming, ingesting, mouth-wiping, laughing, speaking, screaming, selfie-ing and smiling with only one coat of colour? Blasphemy.

In addition to, lip stains have been round eternally. I’ve used them! Positive, they last more than your conventional lipstick, however their endurance is not that revolutionary.

Nonetheless, this one product particularly — the “Cocoon Lip Stain” by an organization known as Cailyn — appeared a bit totally different from the outset. In contrast to your conventional lip stain, which you apply just about the identical manner you’ll a lip balm or lipstick, the Cocoon stain sits in your pout for 10 minutes earlier than peeling off to disclose a tattoo-like colour beneath.

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I needed to seek out out if this new and improved stain may maintain as much as its promise. Scratch that: I wanted to seek out out on behalf of ladies all over the place. So I ordered the colour, then filmed and documented my expertise for TODAY Model.

Did the stain maintain up? Properly, this is what I discovered.

10 a.m.

I unwrap the product from its fairly whi

te packaging — its “Devilish Rose,” the deepest colour accessible, nevertheless it additionally comes inthree different snazzy shades — whereas explaining to Melanie and Rebecca, my producers, that it is meant to be one thing like a semi-permanent, day-long lip tattoo that lasts as much as 10 hours. All of us snort. Oh, the hilarity! Ten hours?! Pshhh. (Seems that Melanie and Rebecca, like me, have hassle protecting lip colour on. You see? I am not alone right here.)

I apply the stain with a small brush, wait 10 minutes and peel it off, anticipating to have to select off little items of the stuff in a most unbecoming and grotesque vogue.

Earlier than you peel it off, the colour’s slightly on the darkish facet…however I am loving it.TODAY

Lo and behold, the stuff comes off in two (nicely, two-and-a-half) lengthy, skinny tendrils of colour from my higher and decrease lip. I am left with a stunning, wealthy hue someplace between purple wine and neon pink. May it’s? Are we actually off to a … *gulp* … good begin? Melanie, Rebecca and I trade excited glances.

Ewwwwww.TODAY

Nonetheless, it is solely been three minutes.

12:39 p.m.

Lunchtime! My boss Ashley Parrish, the TODAY Digital govt producer, kindly orders a scrumptious Southern meal for the whole workplace. Time to place my lip colour by way of the ringer: I devour rooster, waffles, salad and an egg frittata. To not point out, I take advantage of a serviette, drink water, speak to a coworker, drink extra water … and nonetheless, the colour does not transfer.

TODAY

I imply, these items is not “faded-but-still-on-my-lips.” It is vivid and simply as saturated in colour because it had been that morning. Nonetheless skeptical however warming as much as the concept that, hey, possibly these items may truly work, I clear my desk of lunch provides and stick with it with the day.

2:15 p.m.

I am noticing that my lips are fairly dry. Whereas the product’s nice at holding onto colour, it is fairly horrible at retaining moisture. I think it lacks a few of the moisturizing brokers of conventional lipsticks, however the colour is simply as vivid as ever and I am getting compliments left and

proper. Dry lips be damned! (I do take the time to use some clear gloss, which helps some.)

4:30 p.m.

My vanilla chai latte was no match for the lip colour.TODAY

Six hours in and my workday completed, I start to get slightly anxious. Will I ever see my pure lip colour once more? Am I carrying a extra everlasting colour than I would bargained for? Will I’ve to match my outfits to this hue for the remainder of eternity?!

As these and different deep, philosophical questions plague my thoughts, I seize a vanilla chai latte from Starbucks and provides my lips their second drink take a look at. Not one of the product (severely, zero) comes off on the rim or the cup — nearly to my dismay.

Oh, colorless, pure lips of mine. I barely knew ye.

6:30 p.m.

With simply two hours left earlier than the massive one-oh mark, I depart yoga class sweaty and, um, decidedly unattractive in each manner. Even in spite of everything that water at lunch, I would barely survived the trainer’s intense poses.

Guess what did survive, although? THE LIP COLOR.

7 p.m.

I make myself a fast dinner in my condominium, which was no match for the colour (however who’s shocked at this level, actually?).

8:30 p.m.

TODAY

TEN HOURS, LADIES AND GENTS! It lived as much as its promise. I can not consider it.

At this level within the night time, there is no distinction within the colour besides that it is not fairly as flashy and vivid because it was within the morning. So I determine to provide it a final rigorous take a look at and hop within the bathe. There, I scrub my face with an exfoliating wash and at last — FINALLY! — the colour begins to fade. However does it go away utterly? No. It simply kind of turns to a boring rose.

10:45 p.m

Yep, it is nonetheless there. The stain has formally overstayed its welcome. Nevertheless it did its job supremely nicely and I can not fault it for that.

Is that this the lip colour we have been ready for all our lives? I hesitate to say “sure,” as a result of there’s one caveat: the entire moisture factor. It actually wants a colorless balm or a transparent gloss (like I used).

One other phrase to the smart: You should definitely apply a thick coat of the stain and do not cheat the preliminary 10-minute wait time if you need the flawless peel-off expertise I had.

In addition to that, belief me: You need this in your make-up bag.

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