Zoë Kravitz Launches Her Own YSL Beauty Lipstick Collection — Interview

Let’s speak concerning the formulation course of. How lengthy did it take? Did you’ve got assist?

“I undoubtedly had assist. It took many months. The method concerned lots of backwards and forwards: They ship me a bunch of issues, I have a look at them, I ship them again with notes, they ship me new ones. They despatched me many alternative sorts of textures and colours and I’d combine them collectively. Generally it felt like, ‘Oh, there’s an excessive amount of of this and never sufficient of that.’ As soon as we nailed all the way down to the combos and the textures that I actually appreciated, then we began working with the packaging, which additionally was its personal backwards and forwards factor. It simply took a couple of 12 months from the thought to now.”

Did something shock you concerning the formulation course of?

“There have been so many choices. We have a look at lipstick and simply suppose like, ‘Oh, coo, lipstick,’ however lots of time went into creating that actual end and coloration and texture. Including only a drop extra of a distinct coloration modifications every little thing, typically in a great way and typically not in a great way. It was actually inventive to see what number of choices there have been. It was tough to slim the lipsticks down as a result of so a lot of them had been nice.”

Did you find yourself having to depart out any shades that you simply actually appreciated?

“No, I’m very content material with this assortment. It is a actually great place to start out. The aim was to create one thing for everybody that you would be able to put on each single day. I need suggestions from folks. I need to see what individuals are gravitating towards, hearken to how folks react, and maintain that in thoughts for subsequent time.”

What’s the message you’re making an attempt to ship with this assortment?

“I at all times say that I actually hope that this encourages folks to spotlight the issues they love about themselves as a substitute of protecting themselves up. I believe there’s lots of magnificence traits proper now which might be sort of telling folks that there’s one solution to be lovely and it’s important to contour and form and make your self appear to be one sort of an individual. That makes me actually unhappy. Make-up is an enhancer of who we’re, and I believe magnificence is individuality. That’s the message that I ship out.”

Which shade is essentially the most you?

“They’re all me. I imply that’s the purpose of the gathering. Selfishly, I actually wished to create all of the issues that I’d need to put on. When you’re going to make a lipstick assortment, why not make the shades that you really want?”

Can we anticipate extra make-up?

“I hope so. I like working with YSL. The model gave me lots of house to be inventive and be myself and insert myself into every little thing we do collectively. It’s not about my title and my face and promoting one thing. They actually enable me to only have a say in how issues are introduced.”

Now that you simply’ve carried out lipstick, what extra do you need to do?

“I’d possibly do a light-weight concealer of some sort. I’m additionally an enormous fan of a powerful forehead.”

One lipstick from the YSL Magnificence x Zoë Assortment will launch every day from Tuesday, August 20, by way of Sunday, August 26, on yslbeauty.com. Gather ’em all — and within the meantime, right here’s a sneak peek at every shade:

Moreover reporting by Sarah Kinonen


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